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Corporate Profitability and Corporate Longevity

J. S. Gilbert

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Abstract

Many firms have discovered in the last few years that even the largest company is not immune to complete financial ruin. Is it due to poor management, lack of market savvy, or just a manifestation of the economy and increased competition from abroad? No one item is entirely to blame; in fact, this paper will illustrate that most firms that have met with disaster could have predicted their demise if they had had economic indicators that reflected not only profitability but also some measure of 'staying power.'

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What this paper is about

Many firms have discovered in the last few years that even the largest company is not immune to complete financial ruin. Is it due to poor management, lack of market savvy, or just a manifestation of the economy and increased competition from abroad? No one item is entirely to blame; in fact, this paper will illustrate that most firms that have met with disaster could have predicted their demise if they had had economic indicators that reflected not only profitability but also some measure of 'staying power.'

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Available abstract

Many firms have discovered in the last few years that even the largest company is not immune to complete financial ruin. Is it due to poor management, lack of market savvy, or just a manifestation of the economy and increased competition from abroad? No one item is entirely to blame; in fact, this paper will illustrate that most firms that have met with disaster could have predicted their demise if they had had economic indicators that reflected not only profitability but also some measure of 'staying power.'

Key concepts: Longevity, Profitability index, Business, Economics, Finance, Biology, Genetics

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