A Model for Analyzing Online Communities

We present a model for understanding and analyzing participation in social online services and online communities. The model is based on earlier research literature, and contains community elements such as policy, privacy, trust, motivation. and roles that influence and are influenced by participation activities. To further specify the model, we conducted a qualitative study consisting of interviews on participation in online communities. Subsequently, we organized an online survey that aimed at validating the elements presented in the model and the ways the elements influence one another. In addition to supporting the validity of the model, the findings present a fresh overview of the respondents’ perceptions of participation in social online services and online communities. The model can be used in future studies; for example, to conduct statistical analyses of participation in online communities. Furthermore, the model can be useful for community organizers when starting to design a social online service that supports online community activities.