Relationship Between Mass Media and Mass Culture: Frankfurt School and Cultural Studies School

Mass media and mass culture are probably the two most frequently used terms to depict the current human life in most parts of the world. In the light of definitions available the article first reviews mass media and mass culture historically. Then it deals with the relationship of mass media and mas culture. Frankfurt school and Cultural Studies school are analyzed respectively and their strengths and deficiencies are commented accordingly. It concludes that a synthesis based on the complimentarity of the two school works well to clarify the relationship between mass media and mass culture.