Liu Shui-ping
Abstract
This paper analyzes the relationship between the media and mass culture, pointing out that it is the rapid development in the studies on media culture that revised the traditional theory of mass culture, which is the rational development of the theory of mass culture in the conditions of modern media.
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This paper analyzes the relationship between the media and mass culture, pointing out that it is the rapid development in the studies on media culture that revised the traditional theory of mass culture, which is the rational development of the theory of mass culture in the conditions of modern media.
Key concepts: Mass culture, Mass media, Media culture, Sociology, Media studies, Advertising, Business, Anthropology