2010•Unpublished venueRequires access
Stakeholder Circle Methodology
Marie Slabá
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Abstract
This article focuses on problems of a new progressive approach
– stakeholder management. A particular attention is paid to the
analytic tool Stakeholder Circle and the Stakeholder Circle
methodology. The Stakeholder Circle is a special tool which was
designed for analysing and mapping of stakeholder community.
Recently stakeholder management has become an important tool
for management support with the aim of achievement of strategic
objectives. The importance of internal and external (macro and
micro) environment and stakeholders has been still growing. As
a result of this phenomenon the stakeholder management
represents a very important tool for managing firms. Analysing
and mapping of stakeholders is fundamental element of effective
marketing communication. The Stakeholder Circle is not only a
mapping technique and soft ware tool for stakeholders analysis
intended for representation of data gathered about
stakeholders.