The elements of competitiveness management in the system of the enterprise economic management

In the article the need of enterprise competitiveness management research as a part of enterprise economic management (oneofbranchofenterprise’smanagementscience, whichbasedonessentialprinciplesofcontrollingconception) is established. Enterprise competitiveness management provides the purposeful development of the enterprise in the direction of forming, holding, strengthening and implementation of competitive advantages, which are the main goal and result of economic activity of enterprise and the basis for the increasing of its competitiveness. The main elements of enterprise competitiveness management are characterized: aim and tasks, object and subject, principles and process which are formed and realized in the system of the enterprise economic management. The aim of enterprise competitiveness management is defined to provide an ability of an enterprise to form, hold and realize competitive advantages, which hold all basic processes of economic enterprise management with consideration of all interested groups (groups of stakeholders) on all levels (operational, tactical and strategic) in order to increase its competitive ability. The object of enterprise competitiveness management is achieved, dynamic, potential and strategic competitiveness. The subjects of enterprise competitiveness management is group of persons that takes part in developing and realization of management decisions in the sphere of enterprise competitiveness management which are realized in the system of the enterprise economic management. It was defined and characterized the main principles of competitiveness management (systematic, complexity, integrity, effectiveness, economical flexibility of enterprise recourse potential), compliance of which will promote for increasing of enterprise’s competitiveness. It is observed the main stages of competitiveness management process, which are forming and realizing in the system of the enterprise economic management: 1) the functions realization of an enterprise competitiveness management; 2) descriptive characteristic of the system of the enterprise economic management with using management methods of its separate components (enterprise competitiveness management); 3) realization of the methods system of an enterprise competitiveness management; 4) forming and making management decisions in the sphere of enterprise competitiveness management; 5) control over realization of management decisions in the sphere of enterprise competitiveness management.