The Study of Product Structure Integrates Kansei Design Evaluation Identification on Creation of New Products

Integrates of product structure design and kansei design, this Is the product ”inner beauty and outer beauty, the united design, this way can make a complete quality of new product design, fulfill the psychological needs of consumers, Is also a good way to promote product sales. This paper from new product design analysis of the kansei words, can promote the product structure evaluation of the kansei components, and combine the importance and the order of the kansei words of the product structure. This research picked up the people who had the product design experiences from different enterprises, and the standard of the evaluation is AHP (Analytical Hierarchy Process), the GRA (Grey Structural Modeling) was also used to analyze the importance and order of the perceptual words. Plus, GSM (Grey Structural Modeling) was used to explain the results of the research, and available to the application on references of new product design.