Kansei Quality Prediction Method of Product Form Design Based on Quantification Theory

Customer needs towards consumer products become diverse and sensuous in a market where many products have similar performance and functionalities. It is important to investigate the mapping relationship between product form elements and corresponding kansei qualities in order to design product those meet different types of customers’ subjective impressions. In this paper, the authors established kansei quality evaluation criteria of product forms and presented a new kansei quality prediction method of product form design which introduced quantification theory type II to model the Form-kansei quality mapping relationship. Finally, the authors gave the implementation procedures of kansei quality prediction model in detail. The proposed method is adapted to kansei quality prediction for the majority of consumer products form design.