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The Commonwealth Strikes Back

Andrew Wilkins

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Abstract

The London Book Fair (LBF) at Olympia is the most important forum for selling Australian publishing to the world and the main goal is to persuade overseas publishers, principally those from English-speaking markets such as the UK and US, to acquire the rights to Australian books. The Market Focus program has given Australian publishing a much-needed step-up in the UK market.

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What this paper is about

The London Book Fair (LBF) at Olympia is the most important forum for selling Australian publishing to the world and the main goal is to persuade overseas publishers, principally those from English-speaking markets such as the UK and US, to acquire the rights to Australian books. The Market Focus program has given Australian publishing a much-needed step-up in the UK market.

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Available abstract

The London Book Fair (LBF) at Olympia is the most important forum for selling Australian publishing to the world and the main goal is to persuade overseas publishers, principally those from English-speaking markets such as the UK and US, to acquire the rights to Australian books. The Market Focus program has given Australian publishing a much-needed step-up in the UK market.

Key concepts: Commonwealth, Publishing, Focus (optics), Project commissioning, Political science, Advertising, Media studies, Economic history

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