E-marketing in India- The potential and challenges of Indian E-marketing industry

Marketing is a vital thing for any business to venture into; Internet marketing is truly a tool which will make any business grow. The better you become at this, the more sales you will get. The rapid growth of the Internet, the popularity of personal computers and the broadband all over the world has been making marketers scramble to determine how best they can use information technology profitably and to understand what technology means for their business strategies. The Internet has grown exponentially over the past few years due to major developments like the development of user- friendly interfaces such as Netscape’s navigator and Microsoft internet explorer, the explosion of the Internet and easy accessibility to computers due to the crash in system prices e-marketing evolves from the company’s overall e- business strategies and selected business models. This paper attempts to provide a clear picture about the E-Marketing in India and its various issues, opportunities. It also attempts to draw an effective E-marketing strategy in India.