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1997•ACM SIGICE bulletin/SIGICE bulletinOpen access

Issues essential to World Wide Web marketing

A. Maurice Stratton, Ka-Wing Wong

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Abstract

Technological society in the 21st century gives us a new meaning and a new challenge in our daily life. In marketing, the challenge comes in the use of technology to make business successful. With the Internet replacing many traditional communication mediums, marketing on the World Wide Web is going to be the biggest challenge to most marketers. This paper discusses the issues that are essential to marketing on the World Wide Web.

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What this paper is about

Technological society in the 21st century gives us a new meaning and a new challenge in our daily life. In marketing, the challenge comes in the use of technology to make business successful. With the Internet replacing many traditional communication mediums, marketing on the World Wide Web is going to be the biggest challenge to most marketers. This paper discusses the issues that are essential to marketing on the World Wide Web.

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Available abstract

Technological society in the 21st century gives us a new meaning and a new challenge in our daily life. In marketing, the challenge comes in the use of technology to make business successful. With the Internet replacing many traditional communication mediums, marketing on the World Wide Web is going to be the biggest challenge to most marketers. This paper discusses the issues that are essential to marketing on the World Wide Web.

Key concepts: Business, Marketing, Web Accessibility Initiative, The Internet, Web engineering, Digital marketing, Meaning (existential), Marketing science

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