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STUDY OF MARKET STRUCTURE AND MARKETING SYSTEM OF FLOWERS AND ORNAMENTAL PLANTS IN IRAN: A CASE STUDY OF CUT-ROSE FLOWER MARKET IN ESFAHAN

Alireza Nikouei, Rafati Mohsen, Bakhshoudeh Mohammad

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Key concepts: Rose (mathematics), Cut flowers, Ornamental plant, Wholesale market, Business, Marketing, Agricultural economics, Horticulture

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