Preparing an emergency public relations plan.

Many hospital disaster plans, while containing detailed procedures for dealing with an emergency situation, fail to include a well thought out emergency public relations plan. This omission can prove extremely troublesome in an actual emergency when there is little time to decide who is to serve as spokesperson for the institution, what policies should be followed and what conflicts or problems may arise. In this article, the author spells out what is required in advance to develop such a public relations plan.