Assessment of Motivation and its Impact on Employees’ Performance in Goal Attainment: A Case of Vodacom Tanzania Limited

Generally, the study intends to assess the influence of motivation on employees’ performance in goal attainment. The study was carried out in Dar es Salaam. The objectives of the study were: to assess the criteria, which are being used by companies in motivating their employees; to examine the obstacles, which face companies in motivating their employees; and to assess the impact of motivation on employees’ performance. \nA case study design was done using a sample of 63 employees. In collecting the primary data, the study used questionnaire and interview tools. Data was analyzed by using Statistical Package for Social Sciences (SPSS) and tables and figures were used to present data. \nThe study found out that provision of a positive working environment for employees is a major criteria used by the company to motivate its employees. Also, the study also found out that, employee turnover as the main challenge or obstacle in motivating employees at the company. \nThe study concluded that there are various criteria used to motivate the employees. These involve provision of a positive working environment, recognition, reward and reinforcing the right behavior, employee relationship and developing skills and other potential. The study recommends, among other aspects, that Human Resource Department need to implement motivational activities at the workplace.