ASPECTS OF COMMUNICATION MANAGEMENT IN RURAL TOURISM AND AGROTOURISM

Communication, in any type of organizational structure, including accommodation facilities and countryside tourism is essential, dynamic and has as main purpose to create conditions for a psychosocial integration, collaboration and professional employees at all levels. Management communication is not just the fact that the manager knows how to make a decision and transmit it to subordinates but is a way to provide information in the communication process, and subordinates capabilities to understand exactly how the message and the conditions are formulated. In this regard all managerial functions are connected, planning, organizing, leading, staffing, controlling and decision depends on an effective communication.