2013•International Journals of Marketing and TechnologyRequires access
Managing multigenerational workforce: Challenge for millennium managers
Namita Rajput, Preeti Marwah, Ritu Balli, Monika Gupta
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Abstract
Workplaces today are highly diversified with the employees coming from different countries, different age groups, religions, races, groups, colour and gender. This differentiation among the workforce is called workforce diversity. Handling such a complex diversity poses a challenge to Managers as he needs to handle the people having different work ethics, ambitions, views, mind-sets and work styles.