M-commerce: Evaluation of the technology drawbacks

Recent researches have mainly focused on the m-commerce usage on single specific platforms, and on the disadvantages of m-commerce. One of the most important benefits of m-commerce as a service is the ability to perform tasks at any location and at any time hassle free. Despite its benefits, m-commerce has not been able to be promising in a few markets, due to security, product characteristics and user demands. This paper aims at evaluation of the technology drawbacks for successful application of m-commerce and helps to identify the prospective consumers for the given technology according to the user demands. The paper also suggests points for the correction of those constraints that can persuade the consumer loyalty. Current mobile phone enhancements and usage patterns, actually predicts positive hypothetical benefits, but does not emphasize on hypothetical risks. Although these risks contribute to a negative impact, m-commerce users are found to be more enthusiastic to fund towards the positive benefits of m-commerce. This paper is an assessment of different m-commerce strategies of acceptance and will help in the study of m-commerce disadvantages and adoption.