2002•Unpublished venueRequires access

The influence of biased information on consumers' willingness to pay for products labeled as free of genetically modified ingredients.

Tamara Van Wechel, Cheryl J. Wachenheim, W. Lockeretz

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Key concepts: Willingness to pay, Genetically modified organism, Business, Marketing, Economics, Chemistry, Microeconomics, Biochemistry

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The influence of biased information on consumers' willingness to pay for products labeled as free of genetically modified ingredients. — Research Paper | ScholarLens