ScholarLens Back to search
2004•RePEc: Research Papers in EconomicsOpen access

THE INFLUENCE OF ENVIRONMENTAL-IMPACT INFORMATION ON CONSUMER WILLINGNESS TO PAY FOR PRODUCTS LABELED AS FREE OF GENETICALLY MODIFIED INGREDIENTS

Cheryl J. Wachenheim, Tamara VanWechel, Wachenheim, Cheryl J., Vanwechel, Tamara

Open full text 16 citations

Abstract

Limited information is available about consumer willingness to pay for genetically modified food products. This information is of immediate interest to the food industry. An experimental auction was conducted to assess willingness to pay for food items labeled as free of genetically modified ingredients and to evaluate the influence of positive and negative information about the impact of biotechnology on the environment. Two hypotheses were tested and rejected: 1) Participant bids for products labeled with a non-genetically modified ingredient guarantee equal those for traditionally labeled products, and 2) Information bias will not influence the willingness-to-pay differential between non-GM and traditionally labeled products.

Open-access reader

About this research paper

What this paper is about

Limited information is available about consumer willingness to pay for genetically modified food products. This information is of immediate interest to the food industry. An experimental auction was conducted to assess willingness to pay for food items labeled as free of genetically modified ingredients and to evaluate the influence of positive and negative information about the impact of biotechnology on the environment. Two hypotheses were tested and rejected: 1) Participant bids for products labeled with a non-genetically modified ingredient guarantee equal those for traditionally labeled products, and 2) Information bias will not influence the willingness-to-pay differential between non-GM and traditionally labeled products.

Why it matters

OpenAlex reports 16 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Limited information is available about consumer willingness to pay for genetically modified food products. This information is of immediate interest to the food industry. An experimental auction was conducted to assess willingness to pay for food items labeled as free of genetically modified ingredients and to evaluate the influence of positive and negative information about the impact of biotechnology on the environment. Two hypotheses were tested and rejected: 1) Participant bids for products labeled with a non-genetically modified ingredient guarantee equal those for traditionally labeled products, and 2) Information bias will not influence the willingness-to-pay differential between non-GM and traditionally labeled products.

Key concepts: Willingness to pay, Genetically modified organism, Genetically modified food, Food products, Food labeling, Business, Marketing, Economics

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
THE INFLUENCE OF ENVIRONMENTAL-IMPACT INFORMATION ON CONSUMER WILLINGNESS TO PAY FOR PRODUCTS LABELED AS FREE OF GENETICALLY MODIFIED INGREDIENTS — Research Paper | ScholarLens