2015•Research Journal of Economics & Business StudiesRequires access

CUSTOMERS’ AWARENESS TOWARDS ONLINE SHOPPING – AN EXPLORATORY STUDY IN BANGALORE CITY

Saranya sivakumar, P. Saminathan

Abstract

ABSTRACT Online shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. The declining cost of PC, the development of search engines and the consumers growing interest with the internet has made online shopping to focus on attention in recent years. Online shopping is becoming a well-accepted way to purchase a wide range of products and services. It offers a new environment distinguished from traditional ways of doing business. It allows shopping for required products without going to the store physically. The internet shopping is great because people are able to shop 24 hours a day without having to leave their home or work . Keywords: Online shopping, E-Business, Products.

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Key concepts: The Internet, Business, Advertising, Exploratory research, Work (physics), Focus (optics), Marketing, Computer science