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Study the Adoption of Electronic Banking Levels on the basis of Technology Acceptance Model (TAM)

Zeinab Sheikhi

Open publisher page 2 citations

Abstract

Nowadays, the importance of electronic is ever increasing and the main reason for this should be considered as increasing development of technologies and competition. What is important in electronic banking, is its adoption by customers. This research is dealing with study of electronic banking adoption according to Technology Acceptance Model (TAM) presented by Davis. For this purpose, a questionnaires is distributed between 400 customers and its results is analyzed through Pearson correlation test. The obtained results indicate a significant relationship between customers easy use of electronic banking and perceived usefulness of their attitude toward this technology and its acceptance.

About this research paper

What this paper is about

Nowadays, the importance of electronic is ever increasing and the main reason for this should be considered as increasing development of technologies and competition. What is important in electronic banking, is its adoption by customers. This research is dealing with study of electronic banking adoption according to Technology Acceptance Model (TAM) presented by Davis. For this purpose, a questionnaires is distributed between 400 customers and its results is analyzed through Pearson correlation test. The obtained results indicate a significant relationship between customers easy use of electronic banking and perceived usefulness of their attitude toward this technology and its acceptance.

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OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Nowadays, the importance of electronic is ever increasing and the main reason for this should be considered as increasing development of technologies and competition. What is important in electronic banking, is its adoption by customers. This research is dealing with study of electronic banking adoption according to Technology Acceptance Model (TAM) presented by Davis. For this purpose, a questionnaires is distributed between 400 customers and its results is analyzed through Pearson correlation test. The obtained results indicate a significant relationship between customers easy use of electronic banking and perceived usefulness of their attitude toward this technology and its acceptance.

Key concepts: Electronic banking, Technology acceptance model, Business, Marketing, Competition (biology), Test (biology), Usability, The Internet

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