Research on the Factors Affecting Customers' Adoption of Internet Banking——From the Perspective of the Technology Acceptance Model

There is more and more customers adopting the services of internet banking,thus it is necessary to study the factors affecting the customers' adoption of internet banking.This essay raises the model of the acceptance of internet banking on the basis of the technology acceptance model by adding the considerations of subjective norm,perceived risk,perceived entertainment and self efficacy.Meanwhile the empirical study is conducted as to the factors affecting the customers' adoption of internet banking in our country.