Strategic process as an essential part of strategic management process for achieving success

This thesis is about strategic process which includes strategic analysis, choice of the strategy and its implementation and control. The thesis describes how important this process is. It has descriptions of the most common analysis, types of strategies, their implementation and classification of controlling system.The objective of this thesis is to show the importance of the strategic process. To show how the analysis, the choice and the implementation can lead an organisation to the success. The theoretical framework is divided on the 2 main parts: strategic management and the strategic process. The first part includes general descriptions and an introduction about strategic management so the reader could have a point of view what about this thesis is. Further there goes description of the strategic process. This part is divided on the 3 parts: the strategic analysis, the strategic choice and the strategy implementation. The theoretical framework is well-described on the example of the Russian chain of pharmacies through qualitative research. The research problem of the company: the need of changes. The research design includes an analysis of the interview with the one of the company’s representative who was participating in the strategic process which was going on in the company in 2004-2009. The results part contains all the theoretical knowledge in practice; it explains how the analysis, the choices and the implementation with the control were made. All these steps go each after one, in the same way as they were described before in the theory. All these steps were done through the answers analysis of the interview. Also there was a research through the Internet for clearer results. In conclusion, there is a discussion which concludes if the strategic process was successful. This conclusion is based on the interview information and results of the strategic process. The main finding was that the success comes if the strategic process is going on step by step and there is a control on every level. And the final part of this bachelor’s thesis describes the writer’s impression on the thesis process.