A STUDY ON CONSUMER ATTITUDE TOWARDS CREDIT CARDS IN

The credit card business has become increasingly popular in India, thereby providing considerable scope for further expansions as an extension of banking service to the public and its customer. Indian consumer are relying more the plastic card. Which gives them money is credit rather than carrying cash and they have ample choices too. In the early stages its growth was very slow in terms of member and values. However in the recent past the scenario has changed dramatically. The number of nationalized and private banks issuing credit card has increased significantly. The study attempts to find the spending pattern, behavior of the credit card holders and factor influencing the customers in selection of credit card. This study also enables to trace out the problems faced by the credit card holders while using the credit cards.