2015•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

Susceptibility to Credit Card Effects and Revolving Credit Card Holders: A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets

Sandra Awanis, Charles Chi Cui

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Key concepts: Credit card, Business, Credit card fraud, Credit card interest, Advertising, Finance, Payment

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Susceptibility to Credit Card Effects and Revolving Credit Card Holders: A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets — Research Paper | ScholarLens