2021Proceedings of the International AAAI Conference on Web and Social MediaOpen access

Participation Barriers to Youth Civic Engagement in Social Media

Petter Bae Brandtzæg, Ida Maria Haugstveit, Marika Lüders, Asbjørn Følstad

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Abstract

Organizations aiming to foster civic engagement, such as government bodies, news outlets, political parties, and NGOs, struggle to purposefully use social media to engage young people. To respond to this challenge we conducted five group-interviews with 27 youth, 16–26 years, about their experiences of and barriers to civic engagement in social media. Our paper contributes to identifying specific participation barriers that young people experience concerning social media civic engagement, and how organizations should work to overcome these barriers.

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What this paper is about

Organizations aiming to foster civic engagement, such as government bodies, news outlets, political parties, and NGOs, struggle to purposefully use social media to engage young people. To respond to this challenge we conducted five group-interviews with 27 youth, 16–26 years, about their experiences of and barriers to civic engagement in social media. Our paper contributes to identifying specific participation barriers that young people experience concerning social media civic engagement, and how organizations should work to overcome these barriers.

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OpenAlex reports 7 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Organizations aiming to foster civic engagement, such as government bodies, news outlets, political parties, and NGOs, struggle to purposefully use social media to engage young people. To respond to this challenge we conducted five group-interviews with 27 youth, 16–26 years, about their experiences of and barriers to civic engagement in social media. Our paper contributes to identifying specific participation barriers that young people experience concerning social media civic engagement, and how organizations should work to overcome these barriers.

Key concepts: Civic engagement, Social media, Social engagement, Public engagement, Public relations, Government (linguistics), Politics, Political science

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