Participation Barriers to Youth Civic Engagement in Social Media
Petter Bae Brandtzæg, Ida Maria Haugstveit, Marika Lüders, Asbjørn Følstad
Abstract
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Petter Bae Brandtzæg, Ida Maria Haugstveit, Marika Lüders, Asbjørn Følstad
Abstract
Open-access reader
Organizations aiming to foster civic engagement, such as government bodies, news outlets, political parties, and NGOs, struggle to purposefully use social media to engage young people. To respond to this challenge we conducted five group-interviews with 27 youth, 16–26 years, about their experiences of and barriers to civic engagement in social media. Our paper contributes to identifying specific participation barriers that young people experience concerning social media civic engagement, and how organizations should work to overcome these barriers.
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Organizations aiming to foster civic engagement, such as government bodies, news outlets, political parties, and NGOs, struggle to purposefully use social media to engage young people. To respond to this challenge we conducted five group-interviews with 27 youth, 16–26 years, about their experiences of and barriers to civic engagement in social media. Our paper contributes to identifying specific participation barriers that young people experience concerning social media civic engagement, and how organizations should work to overcome these barriers.
Key concepts: Civic engagement, Social media, Social engagement, Public engagement, Public relations, Government (linguistics), Politics, Political science