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2012•Unpublished venueRequires access

Study on social media applications by government in Hong Kong

Huina Xu, Chen Qian

Open publisher page 1 citations

Abstract

In the Web2.0 Era, social media is playing a more and more important role in government affairs. This paper conducts a research based on 44 accounts opened by Hong Kong government on five social media platforms, including Facebook, Twitter, YouTube, SinaMicroblog and Blog. The authors identify fourteen observation contents of those accounts in order to give a general picture of the current situation of Hong Kong government social media application. Finally, give some suggestions to mainland China social media application practice.

About this research paper

What this paper is about

In the Web2.0 Era, social media is playing a more and more important role in government affairs. This paper conducts a research based on 44 accounts opened by Hong Kong government on five social media platforms, including Facebook, Twitter, YouTube, SinaMicroblog and Blog. The authors identify fourteen observation contents of those accounts in order to give a general picture of the current situation of Hong Kong government social media application. Finally, give some suggestions to mainland China social media application practice.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Method / approach

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Available abstract

In the Web2.0 Era, social media is playing a more and more important role in government affairs. This paper conducts a research based on 44 accounts opened by Hong Kong government on five social media platforms, including Facebook, Twitter, YouTube, SinaMicroblog and Blog. The authors identify fourteen observation contents of those accounts in order to give a general picture of the current situation of Hong Kong government social media application. Finally, give some suggestions to mainland China social media application practice.

Key concepts: Social media, Government (linguistics), Mainland China, China, Order (exchange), Political science, China mainland, Public relations

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