Innovated Technology in Banking Services

The study focuses on the Innovative services provided by the banks as mobile banking, phone banking, card banking, internet banking and inter-branch banking. The study analyse the satisfaction level, usage period and user rate of account holders while using these innovative banking services. The study also focus on the inter relationship between the groups and with in the groups. The broad objective of the study has, therefore, been to assess and analyze the degree of goodness and satisfaction of innovated banking service among the account holders; to analyze the existing differentials in levels of innovative banking services (phone banking, mobile banking, card banking, and internet banking and inter branch banking) provided by public and the private sector banks; to analyze the various factors considered while choosing the bank.