1993The Journal of Social PsychologyRequires access

The Impact of Pedestrian Visibility and Assertiveness on Motorist Yielding

W. Andrew Harrell

Open publisher page 49 citations

Abstract

Factors expected to influence yielding by motorists to a pedestrian waiting to cross a city street were examined. The subjects were 160 motorists passing through a marked crosswalk. The motorists were significantly more likely to stop for an assertive pedestrian who entered the crosswalk than for a passive pedestrian who remained on the sidewalk. Motorist yielding was also greater for a brightly clothed pedestrian than for a drably clothed pedestrian.

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What this paper is about

Factors expected to influence yielding by motorists to a pedestrian waiting to cross a city street were examined. The subjects were 160 motorists passing through a marked crosswalk. The motorists were significantly more likely to stop for an assertive pedestrian who entered the crosswalk than for a passive pedestrian who remained on the sidewalk. Motorist yielding was also greater for a brightly clothed pedestrian than for a drably clothed pedestrian.

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Available abstract

Factors expected to influence yielding by motorists to a pedestrian waiting to cross a city street were examined. The subjects were 160 motorists passing through a marked crosswalk. The motorists were significantly more likely to stop for an assertive pedestrian who entered the crosswalk than for a passive pedestrian who remained on the sidewalk. Motorist yielding was also greater for a brightly clothed pedestrian than for a drably clothed pedestrian.

Key concepts: Schema crosswalk, Pedestrian, Visibility, Psychology, Transport engineering, Assertiveness, Pedestrian crossing, Poison control

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