What Implications for C hinese Soft Power: Charm Offensive or New Hegemony?

Officially adopted at the 17th Communist Party Congress in 2007, China's soft‐power strategy combines an intense and extremely active promotion of China, in both diplomatic and cultural aspects, and marks the affirmation of China's global power. Beijing uses Joseph Nye's concept as a tool to serve its international ambitions. But considering the Chinese power, what are the objectives of this charm offensive in the longer term, and what are the limits of the Chinese soft‐power strategy, if any? This article analyzes the different interpretations of the soft power in China, the various strategies followed by the authorities and their implications for the emergence of this country at the international level.