Xiaoling Zhang, Herman Wasserman, Winston Mano
Abstract
This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.
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This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.
Key concepts: China, Soft power, Promotion (chess), Power (physics), Perception, Political science, Geography, Media studies