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How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment

Kurt Matzler, Hans H. Hinterhuber

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Key concepts: Kano model, Customer satisfaction, New product development, Quality function deployment, Process management, Voice of the customer, Product (mathematics), Business

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How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment — Research Paper | ScholarLens