Integration of Kano Model and Quality Function Deployment (QFD) to Improve Product Quality: A Literature Review

Abstract Companies must continue to improve service quality in order to face increasingly fierce competition. The design developed by the company must be a design that prioritizes the needs and wants of consumers. The purpose of this literature study is to make an analysis and synthesis of existing knowledge related to the topic to be studied in order to find gaps for the research to be carried out. In product design and development, there are many methods that can be used, one of which is using the Kano model and the Quality Function Deployment method. The kano model is widely applied as a useful tool for understanding customer needs and analyzing the effect of meeting customer needs on customer satisfaction levels. Meanwhile, Deployment Quality Function is used to translate the needs and desires of consumers which are then developed to meet product and service design requirements. This paper explains the extent to which the two methods are applied, namely the Kano model and the Quality Function Deployment method by analyzing several relevant journals. The author hopes that this paper can be used as a future reference for researchers in product design.