2011•Asian Culture and HistoryOpen access

Pragmatic Functions of Presupposition in Advertising English

Liping Ge

Abstract

The functions of advertisement always give rise to the fact that trust and co-operation between the interlocutors are limited or lacking. Presupposition is frequently employed in order to enhance function of advertising language implicitly because of its own special properties and characteristics. This article refers to the historical and theoretical background of the study of presupposition and indicates pragmatic functions of presupposition in advertising English.

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Key concepts: Presupposition, Function (biology), Order (exchange), Advertising, Linguistics, Sociology, Psychology, Business