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2014•Review of Market IntegrationRequires access

Analysis of Factors Influencing Mobile First Strategy in India

Varadharajan Sridhar

Open publisher page 3 citations

Abstract

In emerging countries such as India, mobile is becoming the primary and possibly the only device for accessing Internet and other information services. In this article, we identify three variables, namely, (a) wireless broadband connectivity (b) affordable smartphones and (c) localised content and applications that drive the value proposition of Mobile First strategy in India. We identify the problems and challenges in all these three dimensions and propose policy prescriptions to overcome the same.

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What this paper is about

In emerging countries such as India, mobile is becoming the primary and possibly the only device for accessing Internet and other information services. In this article, we identify three variables, namely, (a) wireless broadband connectivity (b) affordable smartphones and (c) localised content and applications that drive the value proposition of Mobile First strategy in India. We identify the problems and challenges in all these three dimensions and propose policy prescriptions to overcome the same.

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OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

In emerging countries such as India, mobile is becoming the primary and possibly the only device for accessing Internet and other information services. In this article, we identify three variables, namely, (a) wireless broadband connectivity (b) affordable smartphones and (c) localised content and applications that drive the value proposition of Mobile First strategy in India. We identify the problems and challenges in all these three dimensions and propose policy prescriptions to overcome the same.

Key concepts: Value proposition, Mobile broadband, Business, Wireless, The Internet, Telecommunications, Mobile device, Internet privacy

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