2009•Medical Entomology and ZoologyRequires access

Creating & delivering your value proposition : managing customer experience for profit

Cindy Brown Barnes, Helen L. Blake, David Pinder

Abstract

Chapter - 00: Introduction Chapter - 01: What do you really think about customers? Chapter - 02: What is a value proposition? Chapter - 03: The value-focused approach Chapter - 04: Creating your value proposition Chapter - 05: Value Proposition Builder: Market Chapter - 06: Value Proposition Builder: The value experience Chapter - 07: Value Proposition Builder: Offerings Chapter - 08: Value Proposition Builder: Benefits Chapter - 09: Value Proposition Builder: Alternatives and differentiation Chapter - 10: Value Proposition Builder: Proof Chapter - 11: Value proposition template and value proposition statement Chapter - 12: Message development Chapter - 13: Implementation Chapter - 14: Starting and sustaining Chapter - 15: The value-focused enterprise

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Key concepts: Value proposition, Proposition, Value (mathematics), Computer science, Business, Marketing, Epistemology, Philosophy