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Should I Spy with my Legal Eye – or is there a Better Way? Lawful Competitive Intelligence for Legal Professionals

Arthur Weiss

Abstract

The need to monitor competitor activity and anticipate competitive actions is a standard activity for most businesses. In order to succeed and grow, firms need to understand what rival firms are doing, and furthermore what is happening in the overall business environment. However unlike a manufacturing company, or a high-street retailer, or indeed many other businesses, obtaining intelligence on competitors is not so easy for professional service firms.

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Key concepts: Competitor analysis, Business, Order (exchange), Competitive intelligence, Happening, Service (business), Competitive advantage, Marketing