2002•European Management JournalRequires access

Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value

Michael Gibbert, Marius Leibold, GILBERT J. B. PROBST

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Key concepts: Customer knowledge, Business, Knowledge management, Customer advocacy, Customer retention, Value (mathematics), Customer relationship management, Customer intelligence

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Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value — Research Paper | ScholarLens