Cannabis use during a life course – integrating cannabis use into everyday life

Purpose Overall within cannabis research, only a few studies have specifically targeted the use of cannabis among the adult population, and consequently very little is known about the consumption practices of this user group. The purpose of this paper is to explore how adult cannabis users integrate cannabis use into their daily life; a use that can be characterized as recreational use, i.e. a non‐problematic use of cannabis for pleasure and to get intoxicated. Despite the fact that cannabis use is illegal and larger societal views on consuming cannabis still is subject to stigmatization and “unruly conduct”. Design/methodology/approach The paper is based on qualitative interviews with 39 persons who were cannabis users as well as growers. The interviewees could not be described as “deviants” and the vast majority of them were socially well integrated. For how long the interviewees had been using cannabis depended on age as well as different life circumstances. Findings The paper shows how cannabis users commonly employ two strategies when integrating cannabis use into their everyday life and keeping up a meaningful life: refraining from using cannabis in particular situations and smoking alone. The interviewees in particular find it unacceptable to smoke cannabis when around children, engaging with family members, and when at work. The interview narratives reveal how cannabis consumption as narrated by the interviewees is embedded not only in balancing a controlled use applicable to the everyday situations and practices that the interviewees are engaged in, but also to more wider, societal norms and values around acceptable and unacceptable use of cannabis. The main analytical concept applied is moral reasoning. Originality/value The paper contributes to research on adult cannabis users.