2011•Unpublished venueRequires access

Users' acceptance behavior for m-commerce based on Customer Perceived Value and TAM

Ruijin Wang, Ting Pan, Yang Cao

Abstract

From the perspective of users, the current paper mainly studied users' acceptance behavior for mobile commerce based on Customer Perceived Value (CPV) and Technology Acceptance Model (TAM). In this article the research model was established and the empirical analysis was carried out with the selected interviewers. Research found out that all the factors of CPV, except Perceived Ease of Use, have remarkable influence on users' behavior. Meanwhile the consumer innovativeness, the development and compatibility of m-commerce also have certain influence on users' acceptance.

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Available abstract

Key concepts: Technology acceptance model, Mobile commerce, Usability, Empirical research, Consumer behaviour, Compatibility (geochemistry), Value (mathematics), Perspective (graphical)