1998•Journal of ManagementRequires access

Examining the market orientation-performance relationship: A context-specific study

Kamalesh Kumar

Abstract

This study developed a comprehensive measure of market orientation and examined the market orientation-performance relationship in the health care industry. A survey of 159 hospitals yielded a strong positive relationship between market orientation and various measures of organizational performance. Additionally, the study found that market turbulence, competitive hostility, and supplier power moderated the market orientation-performance relationship.

About this research paper

What this paper is about

Why it matters

OpenAlex reports 312 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Market orientation, Business, Orientation (vector space), Context (archaeology), Hostility, Psychology, Marketing, Social psychology