A test of the technology acceptance model: the case of cellular telephone adoption
Hyosun Stella Kwon, Laku Chidambaram
Abstract
Hyosun Stella Kwon, Laku Chidambaram
Abstract
This paper examines patterns of cellular phone adoption and usage in an urban setting. One hundred and seventy-six cellular telephone users were surveyed about their patterns of usage, demographic and socio-economic characteristics, perceptions about the technology, and their motivations to use cellular services. The results of this study confirm that users' perceptions are significantly associated with their motivation to use cellular phones. Specifically, perceived ease of use was found to have significant effects on users' extrinsic and intrinsic motivations; apprehensiveness about cellular technology had a negative effect on intrinsic motivations. Implications of these findings for practice and research are examined.
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This paper examines patterns of cellular phone adoption and usage in an urban setting. One hundred and seventy-six cellular telephone users were surveyed about their patterns of usage, demographic and socio-economic characteristics, perceptions about the technology, and their motivations to use cellular services. The results of this study confirm that users' perceptions are significantly associated with their motivation to use cellular phones. Specifically, perceived ease of use was found to have significant effects on users' extrinsic and intrinsic motivations; apprehensiveness about cellular technology had a negative effect on intrinsic motivations. Implications of these findings for practice and research are examined.
Key concepts: Phone, Technology acceptance model, Perception, Cellular radio, Usability, Test (biology), Telephone survey, Cellular network