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2009•Unpublished venueRequires access

IPTV: User Behavior Analysis

Bo Xiao, Jinyao Yan, Xiao Guo, Louis Leung

Open publisher page 5 citations

Abstract

Through anatomization on Internet Protocol Television (IPTV) users' behaviors, the paper targets at finding existing problems in the service of IPTV, giving suggestions to current IPTV operators to help them find out the correct direction for future marketing strategies. Refer to some theory of communication and based on the analysis of information collected from data compilation and our interviews with experts, the results reveal the reasons that why more and more people subscribe IPTV and what the existing problems are in the current development of IPTV. In addition, we give advises on how to solve these problems. As for the future of IPTV, from the above-mentioned analysis, we conclude the IPTV development strategies and development emphasis.

About this research paper

What this paper is about

Through anatomization on Internet Protocol Television (IPTV) users' behaviors, the paper targets at finding existing problems in the service of IPTV, giving suggestions to current IPTV operators to help them find out the correct direction for future marketing strategies. Refer to some theory of communication and based on the analysis of information collected from data compilation and our interviews with experts, the results reveal the reasons that why more and more people subscribe IPTV and what the existing problems are in the current development of IPTV. In addition, we give advises on how to solve these problems. As for the future of IPTV, from the above-mentioned analysis, we conclude the IPTV development strategies and development emphasis.

Why it matters

OpenAlex reports 5 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Through anatomization on Internet Protocol Television (IPTV) users' behaviors, the paper targets at finding existing problems in the service of IPTV, giving suggestions to current IPTV operators to help them find out the correct direction for future marketing strategies. Refer to some theory of communication and based on the analysis of information collected from data compilation and our interviews with experts, the results reveal the reasons that why more and more people subscribe IPTV and what the existing problems are in the current development of IPTV. In addition, we give advises on how to solve these problems. As for the future of IPTV, from the above-mentioned analysis, we conclude the IPTV development strategies and development emphasis.

Key concepts: IPTV, Computer science, Internet Protocol, The Internet, Service (business), Protocol (science), World Wide Web, Telecommunications

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