2011•Key engineering materialsRequires access
The Countermeasures of E-Business Development for Chinese Travel Companies
Qing Zhang
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Abstract
In recent years, Chinese travel companies have been following the tide of adopting e-business service. However, the development of e-business in the travel industry shall be in line with the times and occasions and travel companies shall take their actual situations into consideration. The paper carefully analyzes the strengths and weaknesses of developing e-business in Chinese tourism industry and thus put forward relevant countermeasures and trains of thought.