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Recent Developments in Classical Conditioning

Frances K. McSweeney, Calvin M. Bierley

Open publisher page 148 citations

Abstract

The present paper examines the implications of recent developments in classical conditioning for consumer research. It discusses the finding that the conditioned response need not resemble the unconditioned response, and that the conditioned stimulus must predict but not necessarily precede the unconditioned stimulus for conditioning to occur. The paper also considers the implications of several situations in which classical conditioning may unexpectedly fail to occur, several of the characteristics of classically conditioned behavior, and the role of awareness in conditioning.

About this research paper

What this paper is about

The present paper examines the implications of recent developments in classical conditioning for consumer research. It discusses the finding that the conditioned response need not resemble the unconditioned response, and that the conditioned stimulus must predict but not necessarily precede the unconditioned stimulus for conditioning to occur. The paper also considers the implications of several situations in which classical conditioning may unexpectedly fail to occur, several of the characteristics of classically conditioned behavior, and the role of awareness in conditioning.

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OpenAlex reports 148 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The present paper examines the implications of recent developments in classical conditioning for consumer research. It discusses the finding that the conditioned response need not resemble the unconditioned response, and that the conditioned stimulus must predict but not necessarily precede the unconditioned stimulus for conditioning to occur. The paper also considers the implications of several situations in which classical conditioning may unexpectedly fail to occur, several of the characteristics of classically conditioned behavior, and the role of awareness in conditioning.

Key concepts: Classical conditioning, Conditioning, Unconditioned stimulus, Psychology, Conditioned response, Measures of conditioned emotional response, Cognitive psychology, Stimulus (psychology)

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