Pricing strategies and pricing capabilities
Magnus I. Johansson, Niklas Lars Hallberg, Andreas Hinterhuber, Mark Zbaracki, Stephan M. Liozu
Abstract
Magnus I. Johansson, Niklas Lars Hallberg, Andreas Hinterhuber, Mark Zbaracki, Stephan M. Liozu
Abstract
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Key concepts: Revenue management, Investment theory, Variable pricing, Pricing strategies, Dynamic pricing, Yield management, Intersection (aeronautics), Demand management