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2007•Chinese Journal of Veterinary DrugRequires access

Analysis on the Importance of the Pricing and the Selection of Pricing Strategy

XU Mei-bao

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Abstract

In this paper,the importance of pricing strategy for enterprise,the influence of pricing model and pricing target on the pricing strategy,the advantages and disadvantages of the pricing cost-oriented model were analyzed.The constitutes and influence factors of a new pricing model which adapt to today's market economy were expatiated,Considering the enterprise's pricing model and pricing target,an appropriate pricing strategy was put forward.

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What this paper is about

In this paper,the importance of pricing strategy for enterprise,the influence of pricing model and pricing target on the pricing strategy,the advantages and disadvantages of the pricing cost-oriented model were analyzed.The constitutes and influence factors of a new pricing model which adapt to today's market economy were expatiated,Considering the enterprise's pricing model and pricing target,an appropriate pricing strategy was put forward.

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Available abstract

In this paper,the importance of pricing strategy for enterprise,the influence of pricing model and pricing target on the pricing strategy,the advantages and disadvantages of the pricing cost-oriented model were analyzed.The constitutes and influence factors of a new pricing model which adapt to today's market economy were expatiated,Considering the enterprise's pricing model and pricing target,an appropriate pricing strategy was put forward.

Key concepts: Variable pricing, Investment theory, Pricing strategies, Rational pricing, Consumption-based capital asset pricing model, Selection (genetic algorithm), Business, Dynamic pricing

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