2014•International Journal of Automotive Technology and ManagementRequires access
New initiatives, trends and dilemmas for the Brazilian automotive industry: the case of Inovar Auto and its impacts on electromobility in Brazil
Roberto Marx, Adriana Marotti de Mello
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Abstract
In the mid 2012, the Brazilian Government established the bases of a new industrial policy for the automotive sector. Under the acronym Inovar Auto, the complete name unfolds: programme for fostering technological innovation and densification of the automotive productive chain. This paper intends to detail and to analyse this programme, highlighting its weaknesses and strengths. With this, a comparison is to be made between previous initiatives and the one now starting. The authors also intend to analyse if and how the development of technologies associated to the electric car will effectively be fostered by the Inovar Auto, given that it is a technology pointing towards the future of the industry and does not yet count on leading technologies in world terms which, in theory, may pave the way for inserting Brazil in this market.