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2002•Nutrition & Food ScienceRequires access

The nutrition label – which information is looked at?

Cathy Higginson, Mike Rayner, Susana Draper, T. R. Kirk

Open publisher page 59 citations

Abstract

Nutrition labels are seen as offering the potential to educate consumers about healthy eating and to encourage and enable them to make healthy food choices. This study used verbal protocol analysis, a method new to food choice research, to examine which parts of the nutrition label are currently used by consumers when shopping “normally” and for “healthy” foods. The implications of the findings for nutrition educators are discussed.

About this research paper

What this paper is about

Nutrition labels are seen as offering the potential to educate consumers about healthy eating and to encourage and enable them to make healthy food choices. This study used verbal protocol analysis, a method new to food choice research, to examine which parts of the nutrition label are currently used by consumers when shopping “normally” and for “healthy” foods. The implications of the findings for nutrition educators are discussed.

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OpenAlex reports 59 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Nutrition labels are seen as offering the potential to educate consumers about healthy eating and to encourage and enable them to make healthy food choices. This study used verbal protocol analysis, a method new to food choice research, to examine which parts of the nutrition label are currently used by consumers when shopping “normally” and for “healthy” foods. The implications of the findings for nutrition educators are discussed.

Key concepts: Nutrition facts label, Nutrition information, Nutrition Labeling, Food choice, Healthy food, Protocol (science), Medicine, Marketing

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