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2021•International Symposium on Affective Science and EngineeringOpen access

Towards Simplification of Nutrition Labeling

Hiromi Fujimori, Chieko Kogomori

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Abstract

The adoption of a simplified nutrition label, called "a nutrition score (Nutri-score1)", within the EU has been considered in recent years. First, we examine consumers’ decision-making processes when purchasing food. Next, we examine the results of the Consumer Affairs Agency’s questionnaire about how consumers attach importance to nutrition label information. ResultResultResultResult of thisthis this, even if the percentage of correct answers to the problem of reading an energy display was low and it attached it for whether being "Liking to refer to the rate of a nutrition labeling" from the result before long.

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The adoption of a simplified nutrition label, called "a nutrition score (Nutri-score1)", within the EU has been considered in recent years. First, we examine consumers’ decision-making processes when purchasing food. Next, we examine the results of the Consumer Affairs Agency’s questionnaire about how consumers attach importance to nutrition label information. ResultResultResultResult of thisthis this, even if the percentage of correct answers to the problem of reading an energy display was low and it attached it for whether being "Liking to refer to the rate of a nutrition labeling" from the result before long.

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Available abstract

The adoption of a simplified nutrition label, called "a nutrition score (Nutri-score1)", within the EU has been considered in recent years. First, we examine consumers’ decision-making processes when purchasing food. Next, we examine the results of the Consumer Affairs Agency’s questionnaire about how consumers attach importance to nutrition label information. ResultResultResultResult of thisthis this, even if the percentage of correct answers to the problem of reading an energy display was low and it attached it for whether being "Liking to refer to the rate of a nutrition labeling" from the result before long.

Key concepts: Nutrition Labeling, Nutrition facts label, Nutrition information, Purchasing, Agency (philosophy), Reading (process), Food labeling, Marketing

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